Do You Know How to Create a Viral Traffic Storm?
September 30th, 2008 | by Mark |A viral production is one of the most powerful methods of gaining traffic, because it has the potential to spread like wildfire. A truly successful viral marketing campaign needs only a small initial boost and then it continues generating traffic on its own for quite awhile.
A viral marketing campaign is a method of generating traffic by having other people do most of the marketing for you. You create a particular marketing piece, and then you depend on the general public to spread the campaign for you.
Viral marketing can be incredibly inexpensive compared to other advertising methods, yet is one of the most powerful marketing strategies ever invented. Aside from the expense of creating the marketing campaign and initially distributing it to the public, there’s very little ongoing expense involved.
Creating the campaign is invariably the most difficult part of the process, because a campaign won’t go viral if the material produced isn’t worthy of being passed around. There are many things that can make a particular info product go viral.
Comedy is one of the most popular methods of developing viral marketing campaigns. People love to spread things that are funny, because they enjoy making other people laugh. Shocking items are also very popular candidates for being passed around. Highly educational or informative material is also passed around often.
The first thing you need to do is determine what the main purpose of your campaign will be. Do you want to generate sales directly? Are you looking more to brand your name or your company or product? Do you want to inform the public about a particular issue?
The type of campaign you’ll want to create will depend on the market, and the result you’re looking for. If you’re looking to generate direct sales from your campaign, you’ll probably want to keep it more serious and informative so the audience believes they’re getting true value for free.
If your main purpose is to sell a course about investing in real estate, your best bet is to create an informative video or eBook that details some of your most powerful secrets. It may seem counterintuitive to give away your best secrets, but the fact is that people will think, “Wow! If this is the information he’s giving away for FREE, how good will the full product be?”
Once you’ve created your viral campaign, you just need to get it into the hands of people who will spread it. All it will take is for your marketing piece to be seen by a few people with the will to spread the piece and the connections to do so and the item will quickly start to spread to others. Make sure your viral products include links back to your domains where you can build a list of everyone who received and enjoyed the information.
